Social media is all the rage right now, but are your social media investments giving you the results that you had expected? How are you measuring the ROI generated through your social media marketing efforts?
It is only with efficient monitoring and measuring can you make your social media initiatives succeed.
How can we help you?
We begin with studying the web analytics requirements of your business and then develop a comprehensive framework to measure your social media initiatives. We send-out customized crawlers to incessantly track your brand name or keywords on private blogs, social networks (Facebook, Twitter, LinkedIn, and all other popular business networks), forums, video sharing websites (YouTube, MetaCafe, etc.), picture sharing websites (Flickr, Picassa, etc.), social bookmarking websites (Digg, Delicious, StumbleUpon, etc.), product/service review websites, PR and news websites, and more. Once our crawlers aggregate the data, our specialists conduct a complete drill-down analysis and offer you insights into what works for your business.
What do we measure?
- Number of mentions, views, and clicks
- The brand's share of voice
- Engagement and interaction levels
- Qualitative data about sentiments and opinions
- The demographics (age, sex, profession, location) of the influencers or the people who are connected to your brand on social networks
- Key phrases and terms used by clients while discussing your brand, through word associations and proximity studies
- Geographic tracking of your brand's mentions
- The impact of your social media initiatives on the website traffic
- Lead conversion rates as a result of social media activities
- Effectiveness of your social media marketing campaigns by understanding what works and what does not work for your organization
How do we do it?
Nodway utilizes multiple innovative and customized tools to track your brand name, organization, or competition related keywords anywhere on the web-based social media. Being India's first full-service web analytics company, we have experts who have helped many organizations see the results from their online marketing activities.
What do you get?
With Nodway, you can make social media marketing a real and measurable part of your online marketing strategy by:
- Getting insights and suggestions to increase users, and better develop and monetize your social media
- Knowing where the discussions about your brand are heating up and identifying places where you can positively influence opinions of your target audience
- Aligning your social media with marketing, sales, and website efforts
- Generating totally customized and professional reports to track your social media activities
- Bringing insights that help you develop and fine-tune your social media activities, and build stronger bonds with your prospects and clients
- Identifying the trends that your brand is going through and developing new product/service offerings to fill the void experienced by your clients